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Fitness Mystery Shopping

Boost Your Gym’s Performance with Fitness Secret Shopper Programs

At 360 Relay, we specialize in fitness mystery shopping services designed to give gym owners, fitness centers, and health clubs the inside perspective they need to stay competitive. Our fitness secret shopper program goes beyond surface-level feedback—we deliver actionable insights on customer service, cleanliness, sales processes, and member experience that directly impact retention and revenue.

The 360 Relay team has been incredibly helpful, responsive, and willing to go the extra mile to ensure our secret diner program runs smoothly. The insights and detailed reports they provide have been valuable in helping us maintain and enhance our guest experience. We appreciate their partnership and recommend their services to any business looking for a reliable and dedicated mystery shopping or dining provider

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The Boiling Crab
five stars
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At Aroma Joe’s we are not only passionate about our Coffee, but we believe in positively impacting people through excellent customer service. 360 Relay provides us with additional insight to help us ensure each store is optimizing the customer experience. Working with 360 Relay continues to be a great partnership as they are equally as passionate about their brand and providing amazing customer service.

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Aroma Joe’s
five stars
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For the past few years, we have developed a great partnership with 360 Relay and their dedication to our company is evident in all aspects of their website and communication. We appreciate their attention to detail and creative approach to making sure we have the best systems and processes in place! This company has been pivotal in helping us better our member retention and being able to gather data for our company to succeed!

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Planet Fitness Franchisee
five stars
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  • Hire 360 Relay For Your Mystery Shopping Needs Today

    We'll be in touch within 24 hours to get your mystery shopping program up and running.

Why Choose 360 Relay for Your Fitness Mystery Shopping?

Real Member Perspective

Our trained fitness secret shoppers act like real gym members, evaluating everything from front desk greetings to trainer engagement.

Comprehensive Experience Audits

Whether it’s a gym mystery shopping service, a fitness facility customer experience audit, or an evaluation of your sales process, we give you detailed, honest reports.

Boost Retention & Sales

Identify gaps, improve customer satisfaction, and create a seamless onboarding experience that keeps members coming back.

Fast, Transparent Results

Every secret shop report is reviewed by our Quality Assurance team for accuracy and delivered with quick turnaround so you can act immediately.

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How It Works

1. Define Your Goals – Choose whether you want to audit sales processes, member experience, cleanliness, or staff performance.

2. Secret Shop Visit – Our professional fitness secret shoppers visit your facility, posing as potential or current members.

3. Actionable Report – Get a clear, detailed evaluation covering first impressions, staff interactions, facility quality, and upsell opportunities.

4. Implement Improvements – Use our insights to train staff, improve service standards, and boost conversions.

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Who Benefits from Fitness Secret Shopping?

  • Gyms & Fitness Centers – Ensure every member interaction builds loyalty.
  • Health Clubs – Audit your sales and onboarding process to increase memberships.
  • Boutique Studios – Evaluate client experience for yoga, pilates, HIIT, or CrossFit classes.
  • Franchise Owners – Maintain consistent service quality across all locations.
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Local & Nationwide Coverage

Whether you need fitness mystery shoppers near you or across multiple locations, 360 Relay delivers.

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Get Started Today

Take the guesswork out of member satisfaction. With 360 Relay’s Fitness Secret Shopper program, you’ll uncover insights that drive retention, boost revenue, and give your business a competitive edge.