In the entertainment industry, customers are looking to be wowed. Driving customers through the door and delivering an exceptional experience is essential to keep them coming back. Ensuring you give them the best experience possible can come down to conducting the right entertainment audit.
Customers demand a positive experience and want to be entertained. 360 Relay’s experienced mystery shoppers can help measure and monitor this critical customer experience whether you own movie theaters, concert or event halls, sports complexes — from golf ranges to bowling alleys — or any other entertainment venue. How well you deliver reflects directly on your brand and your bottom line. Let our mystery shopping program help you find your “wow!”
Our mystery shopping program has benefited a wealth of businesses with our entertainment audits. Our secret evaluations have also proven beneficial to the following industries:
Why Go With a Secret Evaluation?
The key to a successful entertainment audit revolves around your staff not knowing the audit is happening. These secret audits work their best when your team doesn’t know you’ve contracted a mystery shopper program. They go about their work without feeling pressure to put on their best performance. You want to know what your team is like when you and your management team aren’t around, which is why secret shopper programs are such a great representation of your business.
Venues like concert halls and sports complexes see countless people from all walks of life come through their doors to enjoy a show. While you want your staff to be courteous to every person who comes to them, it may color the interaction if they know they are being audited. A secret audit provides the most honest insight into how your team performs for an honest review of how your team operates.
Types of Entertainment Businesses We Serve
Secret evaluations can prove beneficial for a wide variety of entertainment businesses and venues. Our entertainment audits have helped a wide range of companies find areas of their operations that work well and areas that can use some improvement. Some of the entertainment industries our auditors have serviced include:
- Concert Venues
- Movie Theaters
- Amusement Parks
- Bowling Alleys
- Sports Complexes
- And More!
Getting access to this type of information on how your team performs when they aren’t being watched proves invaluable training tools for management. You learn what areas of the business are working and where you can focus on increased training or revamping specific guidelines to help your team better serve your customers. You can then utilize the information from our secret shoppers to put a greater emphasis on the customer experience and ensure that they get the first-rate service they deserve.
Entertainment audits can provide management with critical information and insights into how your business operates on a daily basis from the customer perspective. You want to ensure that your staff keeps the customers firmly in mind with how they conduct themselves, and our evaluations provide you with an excellent starting point.
If you think your business can benefit from one of our secret shopper programs, don’t wait! Contact the 360 Relay team and learn more about our process today!
What can 360 Relay do for you?
Strengthen the customer experience
- Gain a 360-view of the customer experience through your customer’s eyes to help optimize your operation
- Understand what is driving their experience both positive and areas to improve
- Understand how your venue looks and functions operationally
- Understand and monitor the critical drivers for profitable success
- Identify which locations are exceling and which locations need help
- Evaluate concession stand and on-site food and beverage performance and understand how to increase sales
Help your employees excel at customer service
- Understand what drives brand loyalty so employees know what to focus on
- Guide staff with what works and what doesn’t
- Increase staff accountability
- Ensure that each location is consistently delivering your brand promise
Some say cinema is dying in the light of new options for consumers to watch a movie. Netflix, Hulu, Amazon video and the likes are all new competitors in the market – and many movie theaters didn’t see it coming. Consumers find value in streaming services…
“An average of 5.5 million guests see movies annually at our Celebration! Cinema locations. Through the 360 Relay Mystery Shopper program, we get a snapshot of how and what we provide our customers at all of our locations. This provides vital, critical information so we can grow strategically and make informed decisions and changes.”
–VP Operations, Celebration Cinemas