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Leveraging the Missed Report for Your Mystery Shop Program

Leveraging the Missed Report for Your Mystery Shop Program

When it comes to our mystery shop programs, there’s one report that clients look to — month after month — to improve their operation. We call it the Missed Report.

Our clients hire us to give them direct, objective feedback on how things are going at their business from the customer’s perspective. They want to know what is going well and what is not going well, so they can dig in and figure out how to improve.

What Is the Missed Report?

screenshot of 360 Intel's mystery report

In terms of identifying potential areas of improvement, no report on our dashboard does a better job of this than the Missed Report. So, what exactly is the Missed Report? It shows the inverse score — or the percentage of the time that the question was missed/scored negatively — in the selected grouping of shops. 

For example, in the screenshot above, you can see the date range selected in the top left includes the past twelve periods companywide, and the scores are grouped by year. The questions are sorted with the worst scoring on top — “Was the parking lot free of excessive litter and debris?” 41% of the time, no — they were not!

Why Is the Missed Report So Popular With 360 Relay Clients?

This report is so popular that many of our clients subscribe to receive the Missed Report on a monthly and/or quarterly basis via our auto-export feature, which you can learn more about here. It’s the easiest way to pass along the direct feedback to your teams in the field so they know precisely where to focus their efforts to improve their future mystery shop scores and their operation in general.

Contact Us Today for More Insight or Information!

Please reach out to us if you’d like to learn more about how you can leverage the Missed Report or any other report type we have available in the dashboard. At 360 Relay, our mystery shopping programs are perfect for a variety of industries to help business owners gain perspective on how to improve their company, streamline their operations, and maximize their ROI. Contact us today for more information or insight on your mystery shops or reports!